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August 1, 2016
By: TOM BRANNA
SC Johnson’s Glade took home four awards at the 2016 Cannes Lions Festival of Creativity. The festival celebrates the best of creativity in brand communication and is the largest gathering of advertising professionals, designers, marketers and digital innovators from across the globe. Cannes Lions were awarded to the Museum of Feelings curated by Glade activation program for Live Brand Experience (Gold Lion), Omni-Channel Experience (Silver Lion), Spatial Brand Installation & Experience (Bronze Lion) and Creative Data (Bronze Lion). The Museum of Feelings, visited by 56,000 people in New York last November, was an interactive experience built to showcase the connection between scent and emotion.
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